The PoweredLocal Mesh Network
This is going to blow your mind.
Every PoweredLocal Wi-Fi system comes with an armoury of features, but one of the most beneficial features is the Mesh Network.
It’s something absolutely unique to PoweredLocal and is a genuine win-win for businesses and consumers.
Say you are from Super Burgers and you have a PoLo Wi-Fi router. The system will broadcast two wireless networks.
Super Burger Free Wi-Fi, and
PoweredLocal Free Wi-Fi
The cool thing is, if a user clicks on either of those networks, they will both go to your landing page and see your branding and their data is sent to your automations.
It’s what happens after this that puts the magic into the sauce.
Automated connections
Where the avalanche of extra value comes, is that we have a broad network of people who use PoweredLocal’s devices in thousands of locations across the world. Just like your phone automatically connects to your home or office Wi-Fi, now when a new customer comes to your business, that has used one of the many thousands of other PoLo Wi-Fi systems elsewhere, they don’t even have to pull their phone out and click anything. They will automatically connect to Wi-Fi, and their information will go into your database.
Say you run an email or advertising campaign to drive customers back in-store. Using Wi-Fi you can automate the tracking of the campaign’s success. You can take it a step further with Facebook and integrate it directly into your advertising optimisation within Facebook.
You can use it to measure the frequency of customer returns — if you knew that I came into your restaurant every three weeks, then you can use simple tools in your email marketing program to detect if i have not been for, say, five weeks and send me an automated email;
To: Michael Jankie
From: Super Burger
Subject: We’ve missed you Michael
Sounds neat, but not game-changing…
I agree! So what is game-changing is that this Mesh-Network is common amongst all our sites worldwide. And these features extend worldwide. Every other member of the the PoweredLocal Mesh-Network is helping grow your database and measure your campaigns.
Lets say before I wandered into your Beach Cafe, I had used the PoweredLocal Mesh network when I was at the dentist a few months earlier… and then I came into the burger shop, didn’t even pull my phone out of my pocket and BAM! I automatically connected to your Wi-Fi network. Great for me. And for you, the business owner and marketer. It means that the dentist did the leg-work of getting me onto the network and you reap the rewards of having my details automatically populated to your database.
But is it a meaningful uplift?
You betcha!
This screenshot of one of our customer’s dashboards is the proof.
In the past 30 days, they’ve had a typical average of 200 visitors a day for a total of 6,515 Wi-Fi users over a month.
SO…?
Two thirds of those were from the Mesh Network. Yes, 4,555 of those visitors automatically connected to Wi-Fi and shared their details with our customer.
That is a ginormous amount of list-building and feedback loops from the power of the Mesh-Network.
